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Social media is incredibly important for your online presence as a private practice owner. A good social media strategy can help your practice become more trusted, increase the number of patients, and boost your revenue. Sounds great, doesn’t it?…
  What’s the first thing you do when you’re researching a big purchase? For most of us, it’s probably searching for online reviews to check out others’ first-hand experience with the product or service that you’re considering. Healthcare is no…
Gone are the days where you can send out a mass message to current or potential patients and get a substantial response. Sure, you might be able to get a bit of attention, but most will ignore generic messages. Especially in the digital world. As we…
Every chiropractic practice dreads getting a negative review, but almost every chiropractor will encounter one at some point in their career. Handling these reviews can be tough, especially if you feel like the criticism is unwarranted. The last…
  What is a patient profile?   A patient profile is one of the most important parts of your Chiropractic practice’s brand identity. It is a detailed description of your ideal patient including where they live, their personality, their dreams and…
Picture this, you’re driving down the road and you suddenly start seeing brake lights going off in front of you. You notice another and another until you come to a complete stop. From a distance, you see the flashing red and blue lights ahead and…