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  What’s the first thing you do when you’re researching a big purchase? For most of us, it’s probably searching for online reviews to check out others’ first-hand experience with the product or service that you’re considering. Healthcare is no…
Gone are the days where you can send out a mass message to current or potential patients and get a substantial response. Sure, you might be able to get a bit of attention, but most will ignore generic messages. Especially in the digital world. As we…
Picture this, you’re driving down the road and you suddenly start seeing brake lights going off in front of you. You notice another and another until you come to a complete stop. From a distance, you see the flashing red and blue lights ahead and…
As 2017 draws to a close, private practices have begun to define their goals for 2018. Often, this means figuring out how to outdo what you’ve accomplished in the years past. More likely than not this means thinking about marketing. When it comes to…
Keywords are words or phrases revolving around a specific topic. When someone is searching in Google or another search engine, they use keywords to find information on the topic they are interested in. As a site owner, it is important that you…
Most people don’t think of links as anything more than the collection of bookmarks you have stored on your web browser. Or maybe that endless chain of articles on Wikipedia that you follow and don’t realize what’s happening until it’s two hours…